Friday 26 October 2007

Is the expression ' the Media' simply another way of saying the News?

Before commenting on this question, I guess it is going to be more helpful if we first acquaint ourselves with the key terms 'Media' and 'News.'

From my own perspective, 'Media' simply refers to the various media through which information is being received, processed and disseminated to the public. Such media include: the electronic media e.g television, radio, internet, computer e.t.c, the print media e.g newspaper, magazine, advertisement, journals e.t.c, and digital devices e.g cameras, phones, work-man, wristwatch e.t.c

On the other hand I see 'News' as relating to something 'new', 'factual', and 'conflicting'. In other words, News tells us new things about different things e.g our environment, occasions, events and happenings.
Subsequently, all of these information find a way of expressing themselves through the medium of Media (which could be any of those listed above.)

According to Bell (1991),
"within the media, News is the primary language genre. It fills pages of the daily news paper and hours of radio and television time. Even in broadcasting where it occupies a small minority of airtime, news is seen by both media organizations and audiences as the focus of media content."

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